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That's Marketing: Understanding Consumer Behavior

22 minutes 42 seconds

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Man in suspenders and a collared shirt stands in a meeting room next to a white poster that reads, Pricing. Caption. But pricing needs to be part of our marketing plan.

The Mouse-Ex Company is losing business when the marketing director steps in and gives the bosses a lesson in how marketing really works. Explains market segmentation, positioning, variable pricing, packaging, branding, and tie-ins.

Media Details

Runtime: 22 minutes 42 seconds

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