The 4 P’s: Marketing Strategies
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Outlines how businesses apply effective marketing strategies focusing on the 4 Ps of marketing: product, price, promotion, and place. By exploring tactics businesses use for a range of products and services, it becomes clear how marketing plans are put into action. Chapters include the following: (1)Introduction, (2) Introducing the Marketing Mix, (3) Products in Action, (4) Pricing in Action, (5) Placement in Action, (6) Promotion in Action, and (7) Conclusion.
Media Details
Runtime: 26 minutes 25 seconds
- Topic: Business, Careers
- Subtopic: Advertising & Marketing, Consumer Education, Job Skills, Occupations
- Grade/Interest Level: 10 - 12
- Standards:
- Release Year: 2009
- Producer/Distributor: Video Education America
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