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Mark It: Social Media Marketing I

26 minutes 14 seconds

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Social Media Marketing is a growing trend and has been for a little while; but most brands are still trying to figure out how it works. Is it really something new or is it just another tool in the shed of marketing? Is it really useful? Can businesses see or measure results from having a million Facebook fans?

Media Details

Runtime: 26 minutes 14 seconds

Topic: Business, Careers, Technology
Subtopic: Advertising & Marketing, Consumer Education, Industry, Internet, Social Media
Grade/Interest Level: 10 - 12
Standards:

Release Year: 2014
Producer/Distributor: Landmark Media
Series: Mark It
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Bearded man sits with the back of 1 hand resting on the other hand in front of his chest. Title card reads, "Gabe Zimmerman, Author of title, "Gamification by Design." Caption. In this context brands have flocked to new techniques.

Man sits in front of bookshelves in a private office as he gestures with 1 hand while speaking and looking to the side of camera. Caption. Brands can be more interactive in digital space.

Blurred image of 2 men standing in an bus stop enclosure with signs posted behind them. Marketing word and phrase overlays on the image with a title card that reads, "Marketing."

Woman wearing a suit looks downward with mouth pursed as she sits at a desk in an office setting. Title card reads, "Charlene Li, Founder of organization, Altimeter Group." Caption. What are they telling you on a day-to-day basis?

Northern hemisphere of Earth as seen from space. Caption: There is no doubt the world is changing.