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Michael Pollan: Second Barcode

1 minutes 34 seconds

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Closeup of a man's hands as he holds 3 green and yellow speckled fruits of varying sizes. Caption. You have to give people knowledge.

Nourish is an educational initiative designed to open a meaningful conversation about food and sustainability, particularly in schools and communities. In this clip, author Michael Pollan discusses potential technologies that would allow consumers to see the history of food. The use of a second barcode could potentially let a consumer know where their food came from, when it was picked, and if pesticides were used in the growing process. Part of the Nourish Short Films Series.

Media Details

Runtime: 1 minutes 34 seconds

Topic: Business, Home and Family
Subtopic: Consumer Education, Food, Industry
Grade/Interest Level: 7 - 12
Standards:

Release Year: 2011
Producer/Distributor: Worldlink
Series: Nourish Short Films
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Overhead view of a school girl with dark hair in pigtails looking at fresh vegetables like carrots and celery displayed on a table and in baskets at a farmer's market. Caption. In that way, we create the environment we live in.

Closeup of a woman with brown eyes and dark hair pulled back. A green plant and beige walls are blurred behind her. Caption. Tend to be more expensive in low-income neighborhoods.

2 smiling teenage girls with dark hair and white graphics tee shirts look down while jogging outside. Caption. Which help to keep our mood elevated and stable.

Closeup of a woman with brown eyes and dark hair pulled back. A green plant and beige walls are blurred behind her. Caption. I know, as a kid, my parents. Dinner time was family time.

Closeup of a woman with brown eyes and dark hair pulled back. A green plant and beige walls are blurred behind her. Caption. To read labels and see what was going on.

Closeup of a dark-haired teenage girl's lower face as she takes a bite of pepperoni pizza. Caption. So that we crave high-sugar, high-fat foods.

Closeup of a woman with brown eyes and dark hair pulled back. A green plant and beige walls are blurred behind her. Caption. It's your body, learn what's going into it.

Closeup side view of a blonde woman in a white shirt taking a bite of a red apple. Greenery is blurred behind her. Caption. It's about nourishing yourself.

Closeup of long strips of granola bars as they are being produced on a production line. Caption. Our bodies were not designed to eat lots of processed foods.

Closeup of a woman with brown eyes and dark hair pulled back. A green plant and beige walls are blurred behind her. Caption. Diet and nutrition are the basis for a healthy life.